Mobile Acceptable Ads Standards, Part One
The ad experience on mobile is very different from desktop, and advertisers are learning that, even as they delay ad spend on mobile until they figure it out. It is much easier to annoy a visitor to a...
View ArticleFacebook’s F8 Reveals Future Plans
Facebook has been taking a lot of heat from both publishers and advertisers lately. Advertisers are angry when their ads appear next to “fake news,” or even real, but offensive news like the live...
View ArticleWhere Advertising Could Be
We recently had an opportunity to sit down with a Millennial who had fled the advertising and media worlds of New York for the startup scene, and we asked her to reflect on her six-year career in...
View ArticleDigital Content NewFronts Predicted to Capture 40% of ODV Spending
The IAB has done a new study just in time for the Digital Content New Fronts. Like most IAB studies, this one is positive for the industry. The key highlights are a prediction of ongoing strong growth...
View ArticleMobile Acceptable Ads Standards Part Two
Two weeks ago we began discussing the Coalition for Acceptable Ads’ new standards. Although there’s nothing surprising to us in them, because we always put ourselves in the shoes of the consumer before...
View ArticleAcceptable Ads Committee Ponders Problems
Eyeo, the German company behind AdBlock Plus, has been trying to find a helpful way to play in the digital media industry without selling out its user base and still make money. Last year, it...
View ArticleHow to Get Creative in the Feed
We were listening to a podcast about creativity in the feed, and we realized there is something VERY new happening in advertising. Because most advertising now takes place in the news feed, there are...
View ArticleCould Blockchain Technology End Ad Fraud?
More often than not disruptive changes in an industry come from outside, rather than from within an industry. People inside the industry tend to tinker at the margins, not trying to alienate any of the...
View ArticleCan a Strong Brand Be Like a Religion?
Why has digital advertising taken such pains to ruin something as wonderful as how people feel about the brands they love by assuming that brand ads don’t work online and only interruptive, painful...
View ArticleA New Idea for Advertisers
Sometimes everything old is new again. And that’s the case with sponsorships in the advertising world. We believe they will have an ever-increasing role in advertising going forward. Let’s take a walk...
View ArticleThe State of Digital Media 2017
Coming so soon after Mary Meeker’s presentation on Internet Trends, Luma Partners’ report on the State of Digital Media this year was a bit buried by the press. But this report was equally important to...
View ArticleP&G Should Allocate TV Budgets to Digital Branding
Last quarter, Proctor & Gamble eliminated $100 million in digital media spend without any noticeable change in revenues. This led P&G to decide that perhaps all of its digital spending was...
View ArticleHow Advertising Will Survive
We’ve been writing a bit about the future of advertising lately, because it is changing very fast. It is not, however going away. It tracks as a percentage of GDP just like it always has. However,...
View ArticleGDPR Will Bring Fundamentally Better Advertising
If you live in Europe, you already know about the General Data Protection Regulation (GDPR), a new regulation of consumer data that takes effect in May 2018. Its objective is to return control of data...
View ArticleDid We Learn Anything at Advertising Week?
Now that New York Advertising Week is over, we can go back to dismissing many of the predictions made there. (Just kidding). Some of these predictions will come true, of course, but not very quickly....
View ArticleThe Advertising Agency Business Must Change
The advertising business as we know it is outmoded for the world we live in today. Think about it: it was founded to get messages to consumers who were scattered over many different forms of media:...
View ArticleTo Avoid Fines, Buy Carefully
We recently had breakfast with the head of a regional advertising agency in the Southwest. After he finished telling us about how much native advertising and influencer marketing he was doing, he told...
View ArticleBrand Advertising That Leads to Conversions
If you are wondering why Facebook is grabbing so much of the online ad spend, it’s because the company does more research into what makes ads work than most brands do, and it makes its research...
View ArticleThe Programmatic Baby Must Survive the Emptying of the Bathwater
We have been following all the news about fake news, Facebook, Google, Twitter, and the elections. It has produced a major backlash against media technology. But part of the problem is not...
View ArticleIn-App Advertising Must Be Interactive
In the past couple of years, more publishers than ever have pivoted to video. They did that to prepare for the big moment when TV ads would migrate to digital media, and they wanted to be ready.They...
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